Audience in Red by Felipe Trucco
BeeBCamp isn’t about coding. It’s not about hacking. It’s not about Flash or gaming or the Internet. It’s not even about ‘New Media’.
It’s about audiences,
as Simon Lumb from Television Platforms rightly underlined for me in Manchester today.
Ultimately, BeeBCamp is about reaching new audiences in new ways. It’s about connecting with people at the BBC and beyond it who have good ideas about stories we can tell the public. It’s about learning how we can tell stories better, or how we can use new technology to inform, educate and entertain. It’s about connecting with people who are working on new ways to reach people with impact.
In the end, no matter how good your story is, if no one hears it, it hasn’t attained its potential. And no matter how clever or useful a bit of tech, there’s no point unless it touches people’s lives. That’s what BeeBCamp is about: bringing together the elements of this equation.
Creative stories + Innovative tech = Impact
= WIN
So if you’re not a ‘techie,’ if you’re not a ‘new media’ type, we want to hear from you. Think you know a good story when you see one? News, Drama, Comedy or Childrens’ it doesn’t matter. Bring your creativity to BeeBCamp. Then we’ll see some sparks fly.
