Tag Archives: connections

On Connections

image by jef safi on Flickr

Connections are important.

The computing power of a brain depends partly on the strength of the networks between its cells. It’s not just the number of brain cells you’ve got; it’s the connections between them, and the strength of those connections, that makes intelligence and creativity possible.

The metaphor applies to an organization like the BBC, with its thousands of employees in different fields. The BBC contains one of the world’s biggest concentrations of creative innovators in one company. There’s an enormous amount of expertise distributed through an organization this size. Each of us is an expert in our own field: programmers, journalists, filmmakers, engineers, writers, researchers, and many more. Ideas and solutions that may be obvious to one team might be revolutionary to another. The trick is to get people together to talk about those ideas.

It all starts with a conversation.

Every person who works here has great ideas about something. But in the course of business as usual, there isn’t much opportunity for people from different departments, or different divisions, to meet and understand each other, learn from each other, to share ideas, to get inspired.

That’s what BeeBCamp is all about. It’s an unconference about creativity and innovation at the BBC. Over the course of a day, BeeBCamp uses a simple format to bring people together and get them talking. The conference creates a critical mass of creative experimenters and technical innovators. When we get together, the creative potential of all that expertise concentrated in a couple of places is one of the highest in the world.

These connections are important. On Friday, you at BeeBCamp will continue building them. Welcome to the conversation.

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BeeBCamp: It’s About Audiences

Audience in Red by Felipe Trucco

Audience in Red by Felipe Trucco

BeeBCamp isn’t about coding. It’s not about hacking. It’s not about Flash or gaming or the Internet. It’s not even about ‘New Media’.

It’s about audiences,

as Simon Lumb from Television Platforms rightly underlined for me in Manchester today.

Ultimately, BeeBCamp is about reaching new audiences in new ways. It’s about connecting with people at the BBC and beyond it who have good ideas about stories we can tell the public. It’s about learning how we can tell stories better, or how we can use new technology to inform, educate and entertain. It’s about connecting with people who are working on new ways to reach people with impact.

In the end, no matter how good your story is, if no one hears it, it hasn’t attained its potential. And no matter how clever or useful a bit of tech, there’s no point unless it touches people’s lives. That’s what BeeBCamp is about: bringing together the elements of this equation.

Creative stories + Innovative tech = Impact

= WIN

So if you’re not a ‘techie,’ if you’re not a ‘new media’ type, we want to hear from you. Think you know a good story when you see one? News, Drama, Comedy or Childrens’ it doesn’t matter. Bring your creativity to BeeBCamp. Then we’ll see some sparks fly.

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